Amanda Dodd – Koogar Digital Marketing


Our first guest lecture of the year was kicked off by Amanda Dodd, who established her own digital marketing company who pride themselves in being able to deliver exceptional service for their clients. She came in to talk to us about the impact of using social media when looking for a job, and how we can use it to stand out as individuals

78% of consumers believe that its very important to look up information about people and/or businesses online before deciding whether to interact or do business with them.

She went on to talk about how the use of social media isn’t a “fad” it’s a fundamental shift in the way that we communicate, and your online presence also gives a first impression to prospective employers. It roughly takes 3-5 seconds when you look at something to make a yes or no decision and It’s important to consider this and allow your passion for what you do to come across. “Be about your why” – Meaning to put across properly why it is that you do what you do because people buy from people who have passion and love for what they do.

If you were famous who would you be and why? I think this is a really interesting question. It can give a clear indication of who a person is and aspires to be. I’ve given it some thought and I couldn’t come up with a definitive answer. I personally would want to be someone who’s passionate, driven and does some good in the world.

Having a CV that’s not just a work document is also a crucial part of getting a job in art and design as people want to know you and what it is that you do. It’s important to tailor your CV to the company that you’re applying for, so do some market research, especially for an interview as it shows that you’re keen. You should put yourself out there, even is a particular company isn’t looking to hire, and inform them why you think that you are the perfect fit for their company. She recommends a more personal approach, by handing it in in person or mailing it to them. You need to see something between 7 and 15 times before you decide if you want it or not, so plant the seed and keep trying. Most importantly walk the talk don’t just be someone who talks about passion and interest in what they do become passionate and driven as it will take you far.

She suggests that good ways to get yourself online are  – Linked in, twitter and a Blog so people can read all about what you do.

I loved her lecture and I found it utterly fascinating, its so nice to see people who are truly passionate about what they do even though design isn’t something that I particularly think i would do in the future, Amanda gave us some great advice to help us post university.

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